Since 2013, JPR has had the good fortune of representing Quixote Studios (www.quixote.com). What began as a crisis communications assignment – the Teamsters and Quixote were involved in a nasty labor dispute – evolved into a much broader corporate communications assignment that has brought JPR into every facet of Quixote’s rapid expansion. Quixote CEO Mikel Elliott has built a sui generis enterprise where his employees are given a tremendous amount of freedom to be creative. Thus, what many think is an unsexy business – studio space, equipment trucks, star trailers – is now a surprisingly cool business that is rapidly expanding into the New York, Georgia, and New Orleans markets. It’s a great media story because the Quixote staff makes reporting the Quixote story a pleasure.
National Association of Theatre Owners
As the major film studios begin to tout a new distribution window and disruptive technology that would cannibalize revenues to the movie theaters, Johnson Public Relations is retained by the National Association of Theatre Owners (NATO), the trade lobby for theater owners, to begin an extensive outreach to the Hollywood creative community.
The plan is three-fold: JPR would recruit leading film directors and producers who would join a coalition supporting the theater owners’ underlying business platform. JPR would introduce and position John Fithian, the NATO chief executive, to the entertainment industry agents, managers, and lawyers who do the deals for the creatives. JPR would finesse media relations with reporters who are actively covering the rollout of the major studios’ disruptive technology.
The nine-month campaign is spearheaded by JPR. Ultimately, the major studios’ disruptive technology is released to universal disdain as NATO’s new coalition of leading Hollywood directors and producers launches a coordinated media blitz in the New York Times, Los Angeles Times, Wall Street Journal and industry trades.
The Oasis Summit
JPR client Montgomery & Co. hired the firm to provide media relations for the debut of the Oasis Summit (www.oasis-summit.com). The JPR team immediately began working with Bloomberg News as the national outlet and various local media outlets to promote the conference to the tech and finance media.
The Cutting Edge Group
The Cutting Edge Group in the U.K. contracted JPR in hopes of getting a story about the company and its CEO into a major American business media outlet. Five days after its engagement, JPR learned that the New York Times was looking for a “product” story to complement a front page business section column on the ability of The Weinstein Company to mount Academy Awards campaigns.
The Cutting Edge Group had invested a relatively small amount of money in TWC’s “The King’s Speech,” but the investment vehicle of the client pursuant to the movie was disruptive, and the JPR team pressed the Times to run the Cutting Edge story, which was booked, reported, edited, and packaged within a week.
Circle Group Fights IRS and Unions
The Circle Group, an Atlanta-based construction company, faces a perfect storm, and retains JPR. The chairman/founder of the client company and the chairman’s CEO’s son are convicted of criminal tax fraud. Meanwhile, the client company’s practice of hiring non-union workers comes under attack as a labor union, emboldened by the tax prosecution, launches a corporate campaign against the client. The activist union bombards the company headquarters and work sites with a boisterous bannering campaign and sidewalk demonstrations designed to shut down the client’s business.
Action Star Goes to Trial for Tax Fraud
After five years of investigation, a high-profile American action star is indicted for numerous tax felonies and misdemeanors. A year before the trial, JPR is hired to provide litigation support for the star’s attorneys.
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Tom Bernard, co-founder and co-president, Sony Pictures Classics
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