Johnson Public Relations, though based in Los Angeles, is not your typical pr firm working the Hollywood awards circuit. We work in sensitive situations where we are sometimes brought in to keep clients out of the news. But if the press is knocking on a reputation issue where a rapid response is needed, we have battle-tested consultants and strategies to tell our clients’ stories when the response can be make-or-break.
We work with clients across an array of business sectors: entertainment, finance, real estate, food, technology, non-profits, and many others. Ultimately, our mission is to protect our clients’ market value, business EBITDA, and reputation. We speak to multiple groups of stakeholders on a variety of communication platforms. Unlike other firms, we stress that our campaigns must have an end-state strategy. (Who really wants to be in crisis mode 365 days a year?)
At the end of the day, a huge part of the firm’s success is dependent on media relations. As former journalists, the top consultants at JPR understand minutely how the news is reported, edited and packaged in the 24/7 world of print, broadcast, digital and social media. As these platforms change and evolve, our tactics and strategies also evolve.
Ross Johnson founded JPR in 2008 and is its CEO. Prior to the formation of JPR, Mr. Johnson was the head of the strategic communications arm at PMK-BNC, then the world’s largest entertainment public relations firm. Mr. Johnson was also previously an executive with Sitrick and Company, a leading crisis communications firm. A former contract writer for the New York Times, New York magazine, Esquire and Los Angeles magazine, Mr. Johnson was an executive editor at the Hollywood Reporter. His service packages in Los Angeles magazine, “Best Trial Lawyers in L.A.” and “Raging Bulls: L.A.’s Meanest Lawyers” were nominated for Los Angeles Press Club Awards. Mr Johnson is a member of the Public Relations Society of America and the Los Angeles Press Club.
Kevin is a valued leadership consultant in the power circles of U.S. politics and business. He also is an award-winning documentarian who pioneered the strategic corporate communications practice of identity films with such figures as President Ronald Reagan, Newt Gingrich, and Arnold Schwarzenegger.
Daniel is an expert in helping businesses improve their digital strategy. Focusing on optimization and conversions, Mr. Partovi has perfected the incorporation of digital marketing into public relations. In addition to JPR, Daniel currently runs his own nationwide e-commerce store.
Laurelle has 25 years of Fortune 500 sales and management experience. Ms. Felsette received her MBA at Pepperdine and also has a B.A. in Communications. With an in-depth understanding of the American business climate, Laurelle is a tremendous asset to executives who need communication training before a merger/acquisition, or are addressing the media on any high-stakes issue.
Andrew joined JPR in 2014 and is currently an associate specializing in corporate communications. Prior to joining JPR, Mr. Cowan was a combat soldier in the Israel Defense Forces, serving on the Syrian and Egyptian borders. Mr. Cowan attended the University of California, Santa Barbara where he received a Bachelor’s degree in philosophy, and interned in the House Committee on Foreign Affairs.